With a strong background in marketing strategy and communications, he actively mentors budding entrepreneurs, helping them overcome business challenges and build sustainable ventures.

Nadeem’s own entrepreneurial journey is a testament to inclusive growth and grassroots innovation. He founded Hearty Mart with a vision to create a chain of supermarkets that serve the needs of semi-urban and rural communities, empowering local entrepreneurs in the process. What began as a single store in a small town near Ahmedabad has now evolved into a successful network of retail and food businesses. Through a franchise model that supports local ownership, Hearty Mart has become a symbol of rural entrepreneurship and community-focused business.

In addition to running his enterprise, Nadeem shares his experiences and insights at various startup forums. He is an active participant in the Ahmedabad startup ecosystem, frequently contributing to events and mentorship programs. He has been a featured speaker at eChai Ventures’ initiatives, including the Startup Growth Meetup at IIM Ahmedabad, where he speaks on practical aspects of building and scaling businesses in emerging markets. His mentorship also reaches aspiring entrepreneurs outside Gujarat — notably at Ed-Venture Park in Hyderabad, where he has inspired founders by sharing the real-life lessons and values that shaped the Hearty Mart journey.

Through his dual role as a mentor and entrepreneur, Nadeem Jafri continues to drive impact — empowering individuals to dream big, start small, and scale responsibly.

An FCCA-accredited professional with extensive experience, he is dedicated to empowering businesses through comprehensive accounting, audit, and tax solutions, ensuring compliance and financial efficiency in competitive markets like Dubai and the UAE.

Core Expertise:

• Accounting & Financial Reporting
• Audit & Assurance Services
• Tax Compliance & Advisory
• Strategic Financial Planning
• Corporate Tax Optimization Strategies

With a strong foundation in accounting, audit, and tax advisory, Shah has played a pivotal role in developing customized financial solutions tailored to meet regulatory and operational needs. His approach ensures the delivery of accurate, efficient, and seamless financial services, positioning him as a trusted advisor for businesses navigating complex financial landscapes in the UAE.

Shah Fahad Moosa is known for his precision, reliability, and client-centric strategies, consistently helping businesses achieve clarity, compliance, and long-term success. His dedication to financial excellence and client empowerment continues to drive meaningful impact across industries.